Do you need a Shopify SEO guide to leverage more traffic to your store?
This is what you are about to explore in this blog.
Choosing the right eCommerce platform is crucial to beat the competition in today’s digital marketing era.
Search engine ranking is the key step to reach the maximum audience and make your online store visible for shoppers.
The higher you rank, the maximum you reach in attaining user traffic on your eCommerce store.
Now the biggest question here is, how do you rank?
SEO is your answer.
Does Shopify provide good SEO?
You get numerous SEO-friendly features with SEO, but there is a lot more to expect to achieve a higher ranking. Many people think that SEO is all about keywords, but there is much more that helps your website to rank high in the shortest possible time.
Our guide will include crucial aspects that are essential for ranking your Shopify store.
- Optimise the structure of Shopify store
- Better user experience
- Optimise the product pages of your Shopify site
- Optimise the structure of Shopify store
The way your content is placed on your site says a lot about your expertise
When the shoppers quickly and easily find the things or items they have been looking for days or even months, they spend more time on a particular site and explore more pages, which helps search engine to rank a site.
So how to make your site easy to navigate?
Simple! Avoid adding numerous categories and subcategories.
A site with a simple structure is easier to be accessed by the search engine crawler and rank your products.
- Better user experience
User experience plays a crucial role in getting a high ranking. You can enhance the user experience of your website with a few easy practices. These practices are:
Increase the speed of your site
Did you know that 8 out of 10 people don’t wait for more than 3 or 6 seconds for a site to load? So if your website takes a lot of time to load and keep the user hanging till it’s done loading, you might not be getting the high ranking and traffic. Increasing the speed of your website will provide the users to access your website in a fraction of seconds, and more people will spend their time on it.
To increase the speed of your site, you can:
- Choose a swift and mobile-friendly theme
- Pick small and optimised images
- Eliminate apps that you are not using daily
- Don’t use sliders
- Optimise the product pages of your Shopify site
You must have a list of logical site structure and useful keywords. Next, you need to do is optimise your Shopify store’s pages with the help of precise keywords.
Begin with your topmost pages first. These pages may include your product collection, homepage, and top-selling product pages. You should consider the pages, which provide the maximum conversion and are most profitable.
In case you have a new Shopify brand store, you still need to optimise the homepage. These are a few of the steps to pick which other pages you should optimise.
That’s how you make the best use of shopify seo.
