Promotional merchandise is one of the most cost-effective marketing tools available. The cost to create custom branded merchandise is minimal compared to the amount of exposure it can generate for your business. Promotional Products NZ are also extremely versatile and can be used in a variety of ways to promote your brand.
Seven benefits will show you why a promotional product is an essential part of every successful marketing campaign:
Low Cost Per Impression
The cost of a promotional products nz is relatively low, especially compared to the high costs of other marketing methods. A one-time purchase will allow you to use it over and over again.
You don’t need to spend thousands of dollars on a billboard or TV commercial for your brand’s name recognition. Instead, all you need is one item that can be passed around from person to person as it gets distributed throughout your community.
Not only does using promotional merchandise save money in the short term, but it also has long-lasting value for your brand as well. The true value of promotional items comes from their ability to stay relevant for years after they are purchased by customers and employees alike (or even better!).
We’ve seen some companies use the same t-shirt design for more than 10 years because it continues bringing them new customers every time someone wears their clothes out in public—and getting recognised by them means even more exposure!
Improve Brand Exposure And Recall
One of the biggest benefits you can gain from using promotional merchandise is improving brand exposure and recall. You will be able to improve your brand’s image in a way that no other marketing strategy can do for you.
Promotional products are not just about making a sale, but also about building relationships with customers and prospects. In fact, surveys show that over 70% of consumers have made purchases based on previous experience with the company or product line.
It has been proven through research that having a positive experience with a company’s product is more likely to lead to repeat business than any other factor like price or quality of service.
We know this because promotional merchandise works best when it’s given out at trade shows, conferences and events where attendees are already interested in what they’re getting—and why wouldn’t they be? The best way to get people excited about something is by giving it away first!
Work And Play On Psychological Factors
Psychological factors are those that affect the mind, such as emotion and memory. These can be used to your advantage when it comes to marketing your brand.
Increase Customer Loyalty And LTV
- Increase customer loyalty and LTV
- Get your name out there
- Build your brand
- Promote your business through multiple channels
- Increase awareness of your product or service.
How many times have you been given a free sample of something? How many times have you spent more than the cost of the sample on buying something else because the company gave it to you for free?
Companies know this, and they use promotional products nz to build relationships with their customers. A study found that consumers who receive a discount or promotion see an average increase in customer loyalty of 28%. Customers also feel more loyal if a company gives them free stuff. This can help increase sales, since there are less barriers between you and the consumer.
The best part about promotional merchandise is that it’s a low-cost, high-value advertising tool. You can use these items to raise awareness for your brand and company, increase loyalty between customers, and improve customer experience. What’s more? Your customers will be excited to receive them!