Drops in Google Rankings: 5 Causes and Solutions

Drops in Google Rankings: 5 Causes and Solutions

Your ranks have fallen; it’s an SEO horror story. It can be a small number of pages with high rankings, or it might be a significant drop overall. In any case, your traffic has decreased and your rankings have fallen.

We all know that Google is the most popular search engine in the world. It accounts for more than 80% of searches worldwide and more than 90% of searches in some countries such as India (with 100% market share). 

According SEO services nz expert, no matter what you’re looking for, chances are it’s on Google. But despite being so popular, not everyone knows about Google rankings or how they work. 

In this article, we’ll be discussing 5 reasons why your site might have dropped in Google rankings and how to get your site back up there again!

Reason 1 – the Algorithm Updates

There are several reasons why your website’s Google rankings decrease. One of them is the algorithm updates.

Google regularly updates its algorithms, but these changes do not always have a negative impact on websites. They’re meant to make users find relevant results and improve their experience while they search in Google.

However, these updates sometimes affect Google rankings as well. 

Whatever the case, SEO services nz expert says if you notice that your website’s traffic has dropped significantly after a Google update, it’s likely because the algorithm changed and now doesn’t favour your content. To get back on track and regain your previous search engine rankings, you need to make changes to your website so that it is up-to-date with the latest algorithms.


Reason 2 – User behaviour changes

There are a few reasons why you might see changes in your SERP rankings. One of them is that user behaviour changes, and it’s not always related to the search engine algorithms.

For example, if you have a website focused on entertainment news, and there is a major celebrity death or scandal, your website may see an influx of traffic as people try to find out more information. The same goes for sports-related websites that cover a team or player who has made headlines.

If this happens enough times over time then it could mean big trouble for your SEO efforts!

Reason 3 – Manual search engine penalty

A manual penalty is a serious issue and one that can be hard to recover from. If you’ve been hit with a manual penalty, it means Google has identified something about your site that they don’t like. That could mean anything from bad backlinks or keyword stuffing to having a virus on your site.

What leads to a manual penalty? The main reason for getting one is when your website has been hacked and the hackers have added malicious code that causes people to leave bad reviews on the page or fill out forms with fake information (like surveys). 

If Google sees this happening on their results pages, they’ll take action against the site by removing it from their index until you fix what’s wrong.

Google will also place penalties if there’s too much advertising above the fold or if there are too many ads above the fold in general – basically any kind of deceptive behaviour will result in them hitting you with penalties!

Reason 4 – Your Competitors are Doing a Better Job

One of the most common reasons for your site’s rankings to drop is that your competitors are doing a better job. While you can’t control what they do, it’s important to keep working hard on your own strategy so that you can stay ahead of the competition and beat them at their own game. 

If you’re not doing everything you can to improve your site and keep it updated, then you need to change that ASAP. Your competitors will continue improving their sites and content while you are doing nothing. This is a surefire way to get left behind in the SERPs!

Reason 5 – Lost backlinks

The most important ranking factor is your backlinks. You need to maintain them consistently and avoid losing them. If you lose a link, you can see a drop in rankings.

SEO services nz experts offers the best way to avoid losing links is by keeping them fresh. You can do this by adding new content and updating old content. This will keep your backlinks relevant and help you maintain their value.

The appropriate course of action if you want to recover lost backlinks is to contact the webmaster. Your approach will rely on the type of backlinks you have. Have you ever interacted with the website’s owner? If so, all it might take is a brief phone call to restore the link. Your best bets are email, Twitter, or LinkedIn if you don’t know the webmaster.


As you can see, there are lots of reasons why your rankings can drop. Luckily, there are also many things you can do to recover from these drops and improve your rank in the future.