Most Common challenges Faced when optimising your SEO for user intent

Most Common challenges Faced when optimising your SEO for user intent

Search Engine Optimisation (SEO) is an important process that helps your website rank higher on search engine results pages (SERPs). However, it’s not a walk in the park. Lots of people struggle with optimising their SEO for user intent, which is the focus on providing useful and relevant content to users. 

This is where the experienced SEO Company Christchurch can help these businesses.

This article will highlight some of the common challenges that people face when optimising their SEO for user intent and provide tips on how to overcome them. So don’t be afraid – start optimising your seo today and see just how high your website can rank!

User Intent Changes Over Time

Keeping your SEO optimised for user intent is important for a number of reasons. First and foremost, as per SEO Company Christchurch, it’s essential to improve search engine visibility and ranking. However, over time user intent can change, which means you need to be flexible in your approach. 

For example, if you notice that users are starting to focus on terms related to video content, you might consider optimising your content for that specific intent. Additionally, make sure you keep an eye on current Google trends and adjust your strategies accordingly.

User Intent Is Affected by Devices

User intent is a key factor when optimising your SEO for user engagement. This affects the ways in which search engine results are displayed. Different devices will have different search engine results, which in turn affects the user’s intent. 

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For example, users looking for information on smartphones will see different results than those on tablets. This is because smartphones are typically used to access websites and apps, while tablets are more commonly used for leisure activities like reading and watching videos. 

To optimise your SEO for user intent, it’s important to adjust your SEO tactics based on the device users are using. This way, you can ensure that your website and app are accessible and engaging to all users.

Keywords Can Be Affected by Your Location

SEO is a complex and ever-evolving process that requires constant tweaking. One of the most common challenges faced even by SEO Company Christchurch is keeping your keywords up-to-date and relevant to your website and niche. 

This can be difficult, especially if you live in a location where the keywords may be different from those you were targeting previously. To ensure you stay on track, make sure you research the best keyword choices for your website and niche. 

And remember to keep your keyword density high – this will help your site rank higher in search engine results.


The challenges faced when optimising your SEO for user intent are evident in the blog title. However, with the help of the tips provided, you can overcome these challenges and improve your website’s ranking for relevant keywords. 

By understanding how user intent changes over time and how keywords can be affected by your location, you can optimise your website for success. Thank you for reading!